This September, a number of events – namely, the UN vote on the recognition of a Palestinian state, the Third Durban Conference, the beginning of the new academic year, and the High Holidays – will coincide to place Israel firmly in the public spotlight. In the background, the assault on Israel’s legitimacy continues to penetrate into the heart of some Jewish communities, to the point that rather than serving as a source of unity, Israel is turning into a deeply polarizing issue.

The anticipated heightened focus on Israel presents an opportunity to launch a targeted Israel re-engagement effort. The goal: To re-engage Jewish communities with Israel in new ways and to use the concepts of ‘broad tent’ and ‘red lines’ to reconnect across the dividing lines.

This Call for Action is informed by the recent segmentation study co-funded by the Brand Israel Group (BIG) and the Conference of Presidents, the results of which were analyzed by BIG. For the full Call for Action document, click here.

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